GREC Executive Director Jim Crawford gave a presentation on "Adapting to the Rise of the Mobile Shopper" at the RIS News Retail Technology Conference in Orlando, Florida, in April 2010. The presentation explained why mobile retail is important, who the "mobile shopper" is (surprisingly, not just techno geeks!), what exactly we mean by "mobile retail," and how you can leverage mobile in your own retail operations. The video is embedded below for your convenience.
What did you think of the presentation? Are you using any of these techniques in your stores? Do you agree or disagree with Jim's assessment of the mobile shopper?
"Adapting to the Rise of the Mobile Shopper" from Global Retail Executive Council on Vimeo.
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